Every detail of the Percheron Fitness logo was designed with purpose. It’s not just a symbol — it’s a reflection of who we are, what we stand for, and the values that drive us. Each element of the logo tells a story, and together, they capture the heart of our mission.
The Percheron Fitness logo isn’t just a design; it’s a daily reminder of what we’re building here.
At the center of the logo is the silhouette of a Percheron horse.
Wait... it's a horse...?!?!?!
(That's the response I get most often, once people actually see it. - jP)
This iconic image represents strength, resilience, and grace under pressure. The Percheron horse is known for its ability to endure hard work and adapt to challenges, and we see that same potential in every person who walks through our doors. It’s a reminder that we all have the capacity to grow stronger, both physically and mentally, when we embrace the process.
The circular frame around the horse is intentional, too.
A circle represents unity, wholeness, and community. At Percheron Fitness, we believe that fitness is about more than individual goals; it’s about coming together to support one another, celebrate victories, and overcome obstacles as a team. The circle signifies that we’re all connected and stronger when we lift each other up.
You’ll also notice a bold, clean design in the logo.
This reflects our commitment to clarity and focus. Fitness can feel overwhelming, but we’re here to simplify the journey and guide you with intention. The clean lines remind us to stay grounded in our mission: to provide a straightforward, supportive space for everyone to grow.
The colors in our brand play an important role as well.
We chose tones that convey energy, life, growth, stability, creativity, and determination. These colors mirror the vibrant harmony we aim to achieve in life — pushing forward with strength while staying rooted in our purpose.
Ultimately, the Percheron Fitness logo isn’t just a design; it’s a daily reminder of what we’re building here. It’s about strength, community, and the belief that we’re all capable of more than we think. Whether you’re lifting weights, running your first mile, or finding your rhythm in a group class, the logo stands as a symbol of the journey you’re on and the support you’ll find along the way.
So, the next time you see our logo, take a moment to reflect. It’s a symbol of the strength within you, the community around you, and the incredible journey ahead. Together, we’re building something bigger than fitness — we’re building a legacy of growth, resilience, and connection.
Next, I'll unpack a little about our mission & purpose.
-jP
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