About Us
At Percheron Fitness...
We believe that the foundation of a strong, capable life is built on hard work and consistency.
We’re not just a gym; we’re a community where effort, determination, and personal growth are the cornerstones of everything we do. Our approach to fitness is simple: we train with purpose, showing up day after day, and staying committed to the process. Through this consistent effort, we help develop resilient humans — strong in body, sharp in mind, and deeply connected with others.
Our name, Percheron, is inspired by the powerful, steady, and reliable nature of the Percheron horse — a symbol of hard work and unwavering strength. Just like the horses that inspired us, we’re here to build people who can handle whatever life throws their way—physically, mentally, emotionally, and beyond.
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We’re more than just a place to work out; we’re a place to transform. Whether you’re new to fitness or a seasoned athlete, we provide the tools, support, and community to help you grow stronger in every aspect of life.
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BUILT BY HARD WORK. BUILT FOR REAL LIFE.
Meet the Team
Wild horses run in herds, but when they are domesticated, trained and strategically working alongside others toward a common goal, it's called a team.
Owner + Head Coach
Justin Potter
Call me "JP"... I'm a lifelong multi-sport athlete, so performing at a high-level is ingrained within me. About 15 years ago, I discovered SealFit, then transitioned to CrossFit, and then ultimately settled into a Strength & Conditioning specialty. I've tried just about everything at the gym, but I really love the technical challenge of the Olympic lifts (Clean & Jerk, Snatch), and my least favorite thing is the Assault Bike. Outside of the gym, I've served our local church full-time for 17+ years along with my wife Amy, son Jaxon and daughters Kamryn and Loghyn.
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Favorite Color? Orange
Why? It represents Work, Construction, Energy & Creativity.
Biggest Splurge? Shoes... Gimme two pair.
Go-To Coffee Order? Cold Brew w/ Salted Cold Foam.
#1 Book Recommendation? Holy Discontent
Words of Wisdom? How you do anything is how you do everything.
Coach
Caleb Hamlin
Bio Coming Soon...
Client Success Manager
Amy Potter
Bio Coming Soon...
Coach
Jen Hamlin
Bio Coming Soon...
WHO WE ARE
PERCHERON FITNESS
Our name comes from the Percheron draft horse. Originally bred as a war horse, the Percheron is a beautiful model of all-around wholistic fitness.
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Intelligent + Industrious
Strong + Stable
Graceful + Peaceful
Confident + Gentle
Elegant + Athletic​
Percheron Fitness is built on these ten attributes, and our goal is
to help you develop each attribute within yourself.
This is the Percheron Way.​
We believe that exercising should be fun and purposeful with practical real-life outcomes. That's the definition of functional training.
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We are genuinely fulfilled when we're helping others
move better, get stronger, and feel great.
